How to Sell Digital Products on Etsy

Over 45 videos where I share my successful insider strategies for pricing,
sales, workflow, and more!

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Sell Digital Products on Etsy Like a Pro

Is your Etsy shop stuck? Are sales slow despite your best efforts? You’re not alone—but here’s the good news: you don’t have to figure it out on your own.

 

As one of Etsy’s top sellers in watercolor clipart, my shop has generated over 35,000 sales of digital products and now provides me with passive income. I’ve spent 5+ years learning and refining the strategies that helped my shop to grow, and now I’m sharing those insights with you in my course “How to Sell Digital Products on Etsy”

This course is specifically designed for Etsy shop owners who are feeling frustrated, stuck, and ready for a breakthrough. If you’ve poured your heart into your shop but aren’t seeing the results you deserve, this course will give you the tools and strategies to finally achieve consistent sales.

Why Learn from Me?

  • Over 35,000 digital product sales on Etsy.
  • 5+ years as a successful shop owner in a highly competitive niche.
  • Built a shop that now generates passive income, allowing me to focus on creativity and growth.
  • Insights into what works on Etsy right now—and what doesn’t.


With over 5 years running a successful Etsy shop and ranking as one of the top sellers in my niche, I’ve tested countless strategies and discovered what works—and what doesn’t. Now, I’m sharing the exact methods that helped me thrive in a competitive market.

Hello,
I am Olga Koelsch!


​I'm a watercolor artist, book author, and educator based in Norway. My journey with watercolor began in 2016 with a simple set of paints. Within a year, I made significant progress in botanical illustration and participated in prestigious botanical exhibitions across the UK, USA, and Japan.

By 2018, I began experimenting with modern watercolor techniques, particularly focusing on transparency, which led to my first custom orders. Today, I'm a full-time artist, with my work featured and licensed globally, including collaborations with Hobby Lobby, Home Decor, Next, and Karen Millen.

As an educator, I've had the privilege of teaching students from around the world, sharing my passion for watercolor. In addition to my YouTube channel and my book, “How to Paint Watercolor Transparent Flowers,” I’ve developed a series of in-depth watercolor courses which have received incredible feedback from my students. Your progress inspires me to develop easy-to-follow yet comprehensive classes that empower you to paint with confidence, offering a solid foundation of skills to support your creativity.

Hello,

I am Olga Koelsch!

​

I am a self-taught watercolor artist and graphic designer, based in Norway. I started in 2016 with a simple watercolor set. A year after starting my journey, I made progress in botanical illustrations and participated in botanical exhibitions in the UK, USA, and Japan.

In 2018 I started to experiment with modern watercolor and transparent techniques. Now I am a full-time artist and run shops on Etsy and Creative Market with my illustrations. Even robes with my floral designs were seen being worn by the cast members of 'The Real Housewives of Miami'! 

A year ago I started a YouTube channel to teach my watercolor techniques and it turned into a very supportive community. I am a mom of two kids and always looking for time-saving techniques and ideas. All of this inspired me to create my signature course where I could help everyone achieve their artistic confidence and at their own pace.

Course Content

 

In this video, I want to guide you through the different sections of the course and show you what you will be learning in a step-by-step created for you to understand and be able to replicate each action easily.

The course contains 45 video lessons, with over 3 hours of content.

What You’ll Gain from This Course: 

✔️ Insider Secrets: Proven strategies I use to make my products stand out in a crowded market.

✔️ Optimized Listings: Write descriptions, titles, and tags that convert viewers into buyers.

✔️ Shop Automation: Learn how to create systems that turn your shop into a passive income stream.

✔️ Winning Marketing Strategies: Tips to attract the right customers and keep them coming back.

✔️ Product Design that Sells: Understand what buyers are looking for in digital products today.


Your shop has the potential for success —you just need the right strategies to unlock it. With my expertise, you can skip the trial-and-error and get straight to building the successful Etsy shop you’ve always envisioned.

 

Course Outline

Module 1. Your starting point




Defining your position today, checking typical mistakes and setting up goals

Module 2. Introduction to Etsy and Digital Products

Benefits on selling on Etsy, understanding of digital products, finding your niche, competitors research

Module 3 - 
 Setting Up Your Etsy Shop: 

Creating your Etsy account and shop settings

Module 4 - Pricing and Selling Strategies:

How to set up competitive prices, discount strategies

Module 5 - Listings Creation:

Step-by step instructions, optimisation of process, bulk listing creation.

Module 6 - Etsy SEO and Marketing:

SEO for converting titles and keywords, Etsy Ads and promotion of your shop outside of Etsy

Module 7 - Customer Service and Feedback:

How to offer an excellent custom service, get reviews, deal with refunds and scam schemes

Module 8 - Trend Analysis and Seasonal Planning on Etsy:

How to stay up to date with the latest trends

Module 9 - Optimise Your Workflow:

Tips for uploading and publishing. How to deal with “no sales” situation.

Module 10 - Licensing Digital Products on Etsy:

Types of licenses and what to offer

How the Course Looks Like

 

In this video I want to show you what the course and its lessons are like. I recommend watching the sessions in order, as the course offers a sequential and logical learning path. Remember that you can always go back and watch the lessons as many times as you need.

All videos are in FULL HD, and you can adjust the speed, sound and quality.

Questions You May Have